Canucks x Vanbase

Vanbase (Canucks Retail) was in need of a consistent system for their marketing and cross-post collaborations for the Canucks main account. I created a system that could be executed by their team regularly and ensure that it would align with the Canucks 2024.25 season campaign creative look.

Impact + Results

Without a system or consistent cohesion with the main Canucks channels, the Vanbase account did not take full advantage of the existing online fanbase. By establishing a clear structure and easy-to-use templates, Vanbase could confidently market and cross-post with the Canucks main account to reach their 780K following.

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