Award
NHL Stanley Award, Best Marketing Campaign (Winner) – Issued by NHL Club Business Awards · Feb 2022
NHL Stanley Award, Best Marketing Campaign (Winner) – Issued by NHL Club Business Awards · Feb 2022
Canucks 50th Anniversary Season
To mark the Vancouver Canucks' 50th season, our internal design team developed a campaign celebrating the club's rich history, iconic jerseys, and defining moments. The objective was to create a visual system that honoured past generations of players while seamlessly highlighting the energy and promise of the current team. While the campaign was developed collaboratively, the examples below showcase my individual creative contributions and the application of the system throughout the season.
