Sedin Retirement Logo & Creative

Local Vancouver legends Daniel and Henrik Sedin were being honoured by the Canucks by officially retiring their numbers, and commemorating their 17-season careers with a week long celebration. I created the logo for these event by connecting their two numbers while allowing them to remain distinctly 22 and 33.

Result + Impacts

The logo was used throughout the week for marketing, social media, retail, and more—during the 3 games set aside to honour Henrik and Daniel. All three games were sold out and brought in a maximum capacity crowd of 18,875 fans to Rogers Arena, and the limited edition Sedin merchandise was a huge hit among attendees.

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