Nuckflix Schedule Release

The schedule release has become a major marketing moment in the sports world—an annual opportunity for teams to turn a routine announcement into a creative expression of the brand and build excitement for the season ahead. This year, our goal was to create thumb-stopping creative that could capture attention beyond our existing fanbase, drive new fans into our database, and build greater avidity for the season ahead.

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Team
Kelsey Philpott, Myles McCutcheon, Bernadette Larose, Brett Lee, Andre Finhana, Anne Lewicki, Delaney Lee
Impacts + Results
The campaign delivered 2.2M+ impressions (+69% YoY), 9,700+ early access leads (+294% YoY), and was awarded a Bronze Clio Sports Award (2024).

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