Impact + Results
Without fans in the stands, the energy and excitement needed to be felt from online. By focusing on the players and allowing the fan-less arena to fade from view, the creative was able to feature the intense fight on the ice.
2019.20 NHL Playoffs
The Vancouver Canucks were set to participate in the NHL Stanley Cup Playoffs during the Covid-19 pandemic. This called for a new creative campaign to distinguish the post season and promote fan engagement from home. I created a striking visual system that highlighted the players and muted the empty arena behind them, by calling attention only to the action on the ice.
