Sedin Retirement Week was a complete whirlwind and an absolute team effort. Myself and another designer took ownership of this project, taking on the bulk of the work.

The following features my contributions to the week. As part of that, I was tasked to create the logo that would be used at in these celebrations.

The Mark

Or should I say “the challenge.”

Create a mark that combines the Sedin’s two numbers, 22 & 33; easier said than done, that is for sure. Not to mention, something has been attempted by far greater designers than myself before. I tried every single possible combination I could imagine. 

In the end the simplest connection was the clear winner. Fitting as although we wanted to represent them together, it was equally important to clearly show them as individuals as well. This is why both numbers were also used on their own when it made sense. 

from the week

Tickets

Legends Poster

Plaza Signing Wall

Social Media

Designer

Delaney Lee

Services

Logo

Print Production

Social Media

Date

February 2020

Team

Leah Browne, Art Director

Max Young, Brand Manager

Pouya Peiravi

Kailey Thirlwell

Jaqueline McComb